That’s a good question. Is Organisational Transformation just a buzzword? Actually, there’s more to it and it’s important that we should know what is it all about. More so if you’re in the corporate world.
Before we establish why Organisational Transformation is needed, let’s first define it. From the name itself, we can infer that we are dealing with changes.
In Organisational Transformation, it’s not just the way business is done is changed – it’s also about evolving the company culture to keep up with the times and current challenges.
There are many ways to transform a business. It can be about improving the current operations of the company, taking a closer look on the strategies implemented, and making the organisation ready for changes.
So how can a company benefit from Organisational Transformation then?
Flexibility – Companies have established ways of doing things. They have put in place processes to accomplish tasks. However, it’s inevitable that things do change through the years. Even in months – change can be quite unpredictable.
When things remain as is and we ignore the changes, sometimes the processes of a company become just too rigid. It can no longer cater to a wider option of parameters. The processes involved can’t adapt to the changes. It no longer works.
This lack of flexibility totally limits the company’s capability. It also limits the company’s ability to compete. Without flexibility, the company might get left behind in the industry.
Looking at the current processes and transforming them to be more flexible is a much-needed change for the company.
Being more customer-focused – Times are changing, that we have to admit. The way we do business really changes over the years. It’s important to adapt to changes – that includes how you do your business as well.
What’s your focus? These days it about being focused on your brand’s customers. It’s about being customer-centric. What are your customers’ needs? What are they looking for? It’s no longer about releasing a product and expecting people to need it.
Customers notice when they are being listened to. Customers notice when their needs are addressed. And if you have been doing it differently through the years, of course a change is necessary. Transform the company’s focus.
Company Culture – This is also another important aspect of work that should be given attention to. Company culture defines the working environment. What does your company emulate? A company’s culture affects how people work. It’s what they have to deal with everyday.
Is it a culture where people are motivated to work? It is a culture that enhances the talents of those who are within it? Is it a culture where good working relationships are developed?
If it doesn’t motivate people to do better, then there is obviously something wrong with it. If the current company culture is not in line with the organisation’s mission, vision and direction, probably it’s time for a transformation.
Maximising talent – Employees belonging in the organisation have different talents, we recognise that. Another employee’s skillset may differ from the other and that’s great – it’s good to know that there’s diversity in skills in one company.
However, a bigger concern is – are their talents maximised? They may have all the best skills, but are they used for the best purposes? It’s just a shame when talents are underutilised. When the skills are present but not used for the right activities – it’s just a waste.
It’s unfortunate if they are not living up to their potential. This is where Organisational Transformation becomes more useful.
Transforming the company in a way that the talents of the people are highlighted and put into good use. It’s knowing their strengths and using it to the advantage of everyone.
Information Technology – Integrating information technology is an important innovation in your business. Through the years we can see how technology is taking a bigger role in our businesses and improving the way we do things.
Integrating technology means incorporating more efficiency and also definitely changing what has usually been the process. Transformation should be in order to cope with the changes brought by technology.
Getting left behind in the business was mentioned earlier – and not recognizing the benefits of technology will contribute to that situation.
Competitive Advantage – In the business, there will always be competitors – that’s a given. Even if you are the top seller today, that can change with the blink of an eye. Bottom line is, you won’t be on top forever without hard work.
Of course, hard work placed your company on top but the work doesn’t stop when you become number one. The work doesn’t stop when you have achieved the goals you have set for the company.
The thing with success, you can’t be complacent. The industry won’t stop for you. Your competitors won’t stop for you. In fact, they will find ways to get ahead in the market.
It’s up to you to retain your status in the industry. Or if you want a better position, it’s up to you to change that. It’s up to you to find that competitive advantage. And one of the ways to achieve this is through Organizational Transformation.
Transforming the company to give them the competitive advantage in the business.
To wrap this up, it’s never good to remain status quo as an organisation. As cliché as it sounds, the only thing permanent in this world is change. Your company should continuously adapt. You always have to be on your toes.
There’s no time for complacency in the business. Competitions come and go and it’s up to you how you can survive. Organisational Transformation is one of the keys in staying afloat in the industry.
Changes can be uncomfortable but think about the bigger picture. Organisational Transformation changes your company in a way that is enduring. However, do take note that the change should not just remain a vision.
It’s important to put down a road map for the transformation so everyone knows the direction and are aware of the timelines. This way, the progress towards the goal can be tracked and measured.